4 uutta kanavaa TV1000:lle

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4 uutta kanavaa TV1000:lle

Viasat lanseeraa uusia kanavia:

TV1000 to launch 4 new premium channels

Modern Times Group MTG AB, the international media group, has announced that Viasat Broadcasting will launch four new premium TV1000 channels in the Nordic territories from the 1st September 2004.

TV1000, TV1000+1, TV1000 Nordic, TV1000 Classic, TV1000 Action, and TV1000 Family will be broadcast 24 hours a day in Sweden, Norway, Denmark and Finland. All channels will be available on the Viasat DTH satellite pay-TV platform within the 'Viasat Gold' package.

Hans-Holger Albrecht, President and CEO of MTG, commented: "This channel line-up clearly establishes Viasat as the home of movie entertainment in the Nordic region. The rebranding and extension of our product offering follows the same strategy as the successful launch of the three dedicated Viasat Sport channels earlier this year.

"Sports and movies are the two principal drivers for viewers and the basis on which they chose their premium pay-TV provider. Viasat is all about providing viewers with the best in entertainment and the widest possible choice. We have output deals with a number of the major Hollywood studios and distributors, which include the first run rights to blockbuster new movie releases as well as to recent hit films and cult titles.”

Following rebranding around 300 premieres will debut each year on the main TV1000 channel.


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